nick valent

Package Design, Photography, Brand Identity

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I created an alternate form of package design for Swarovski. The concept of my design was to use the refraction that the flawless Swarovski crystals create when the light hits them. I decided to recreate that effect that you get when you walk into the store and zoomed all the way in on the refracting colors. I carried this theme throughout the shopping bag, gift tag, receipt envelope, and the gift card and holder. I wanted to create an experience for the shopper. The crystals that they bought will going into the bag which portrays an abstracted form of the refraction their crystals will create.